Social Media Week Lagos 2020

You have the burning desire to turn your travel passion into a business. You see other Travel Enthusiasts like you making money exploring the world. However, you do not know how to go about monetizing your travel experiences and dreams.

As a Tourism Business Owner, you are struggling to get people to patronize your products and services. You post about them online and all you get are likes. You wish you knew how to convert the likes to real-life buying customers.

On social media you see pictures and videos of others having fun and cashing out as Tourism Entrepreneurs. But the truth is, there is a lot of work happening behind the scene, both online and offline, when it comes to starting and building a sustainable business in the Travel and Tourism space.

There are two major elements that successful Tourism Entrepreneurs consistently apply to stand out and draw their ideal clients:
(1) Building their “Know, Like and Trust” (KLT) factor and
(2) Mastering the Art of Story-telling and Marketing

The Tourism Business Workshop would focus on teaching participants practical skills on how to turn social media audiences into real-life customers.

This workshop is for those who want to:
• Turn their travel and tourism passion into a business
• Find a niche they can grow with in the tourism space
• Learn how to build a brand for their tourism business
• Know how to market their tourism services and products effectively
• Build a sustainable tourism business and not a 'get rich quick' business

Educators + Summary of Topics
Nnenna Fakoya-Smith – Build “Know, Like and Trust” (KLT) Factor for Your Tourism Business
• Find Your Niche: Discover your niche in the Tourism industry and build your brand
• Social Media Marketing: Learn how to use social media platforms like Facebook, Instagram and Twitter to market your Tourism products and services
• The Power of Networking: Develop networking skills within the Tourism community both online and offline.
• Collaboration is the Best Competition: Learn how to build your Tourism Business through collaborative partnership

Funmi Oyatogun – Story Telling for Entrepreneurs and Small Businesses
• What's Your Story? Intro to Storytelling
• Building a Community and Becoming an Authority in Your Subject Matter!
• Getting Paid for Meaningful Influence (Individuals and Small Businesses)
• What Story Will We Tell Today? (Group Sample Activity)
• Networking Bonus!