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Omowumi Etiko

The nuSafiri Experience
Lead Travel Planner & CEO
Omowumi is a travel and tourism expert with over 12 years’ experience in human resource
management as well as travel and logistics management across industries. She is the
founder and CEO of nuSafiri Hospitality which comprises of the nuSafiri Experience
(focused on luxury bespoke travel) and nuSafiri Consulting (focused on Human Resource
Management within the Hospitality industry).
As lead travel planner at the nuSafiri Experience Company, Omowumi focuses on creating
unique experiences, in collaboration with international partners, event planners, and
venues, to provide end to end travel and logistics services for her clients. Leveraging her
background in psychology, she curates bespoke travel experiences which provide
opportunities to encounter travel as a seamless and stress-free art that fosters learning
and expanding minds whilst imbibing new cultures, tastes, sights and sounds.
Through NuSafiri Consulting, she serves as an HR consultant for the hospitality industry
with a focus on providing HR solutions to SMEs in areas of organizational wellness,
performance management and work life balance. Her background in HR and Learning &
Development also sparked her interest in successfully designing corporate retreats and
Her clientele spans from individuals, families and leisure groups to corporates and
celebrities, catering to events such as personal and group destination birthdays,
weddings, getaways, retreats, conferences, spiritual cleansing experiences and more.
She is an avid promoter of inbound tourism with a passion for innovation, helping people
and a willingness to serve with excellence in the tourism and hospitality industry. This
has led her to work on several initiatives to support homegrown talent, pushing the
boundaries of creativity, arts and culture in Nigeria amongst which are Kidszone at
Landmark beach, the Dance World Africa conference and Art X Lagos. Firms such
as Landmark Africa, Tangerine, The Discovery center, Hans & Rene, Omilola Oshikoya
international, Navitas and more are also in her repertoire.
Omowumi and her team have lovingly executed countless memorable bespoke travel
experiences, conferences and several group destination celebrations in 6 of the 7
continents of the world.
In 2016, she won the SME Boutique Womens Exclusive Club (SWEC) accelerator
program pitch competition sponsored by Addoser Microfinance and was recognized as a
leading female entrepreneur to look out for in Nigeria. She is also passionate about God,
purpose and service and is able to serve through Abbas Jewels and Touch the World;
organizations that seek to make an impact in people’s lives and society.
She holds a BA in Psychology from the Catholic University of America and an MSc in
Human Resources Management from the University of Sheffield.

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