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avatar for Ore Runsewe

Ore Runsewe

Arami Essentials
Founder
Ore Runsewe is the Founder of Arami Essentials, a natural beauty brand based in Lagos, Nigeria.
Arami was born in 2016, out of a strong desire to see real improvement and make tangible impact in Africa's beauty and wellness sector.
Even though Ore was born and raised in the UK, she has always been curious about her home country Nigeria and the opportunities that abound on the African continent. In 2013, she decided to move to Nigeria. As a long-time beauty enthusiast, she didn't anticipate the repeated challenges she had to face with accessing trusted beauty essentials in Nigeria.
Ore was forced to very quickly adapt, and build on some of her existing DIY routines which amazingly led her to discover a whole new world of natural, African beauty solutions. Coupled with the ease of accessing raw materials and their affordability in Nigeria and other parts of Africa, Ore identified an entrepreneurial opportunity.
Aware that Africa isn’t commonly featured as a key destination for finished beauty products, due largely to issues around acceptable quality and global export standards, Ore determined to create a new movement and contribute her quota to the changing face of manufacturing in Nigeria by defining her own standards with uncompromising quality and differentiated branding.
Today, Arami not only offers simple beauty solutions. The brand is centred on beauty with integrity and encouraging people to make better decisions for their body, being mindful of it as a sacred place.
Ore’s vision is for Arami is become a platform for positioning Africa at the forefront of the global beauty industry and promote other thriving African brands. Additionally, the brand aims to boost awareness around locally sourced ingredients, change Africa’s underpaid labour challenges and make lasting impact within disadvantaged communities through their CSR initiative ‘Mind Body Soul’.

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