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Social Media Week Lagos 2020

11:00am WAT

DESIGN FOR THE NIGERIANSeats Filling Fast! CreateNXT StageNoella Ekezie • Ayomide Ajayi • Harry Dunkwu • Feyi Olubodun • Ted Oladele

11:15am WAT

HOW TO BUILD, LEVERAGE AND MONETIZE A MOVEMENT AROUND AN IDEA, MESSAGE, PRODUCT OR SERVICE.Queue Early! Masterclass SuiteVictor Bassey

12:15pm WAT

JOURNALING AND THE ART OF DOCUMENTING TIMEQueue Early! NXT LitLab

1:30pm WAT

AFRICA'S VISUAL ECONOMY CreateNXT StageAgbons Igiewe • Henry Derben • Ayotunde Ishola • Femi Falodun • Obianuju Olorunmola STORIES NOT STATISTICS: HUMANIZING YOUR PR AND COMMUNICATION STRATEGIESQueue Early! Masterclass Suite

5:00pm WAT

CREATIVE ENTREPRENEURS DIGITAL MEETUPQueue Early! MeetUp LoungeAdewale Adetona

5:45pm WAT

MARKETPLACE ALCHEMY: DRIVING AUTHENTIC CONVERSATIONS BETWEEN PEOPLE AND BRANDSQueue Early! Masterclass SuiteAnurika Azubuike

9:30am WAT

BEFORE YOU RUN THAT AD: HOW TO LEVERAGE PAID ADVERTISING TO INCREASE IMPACT, INFLUENCE, AND INCOMEQueue Early! Masterclass SuitePeace Itimi • Ken Ndubisi • Nnamdi Okafor

1:00pm WAT

HOW TO BE HUMAN: SOCIAL MEDIA IS SUPPOSED TO BE FUN NXT / Tech StageAdesola Ade-Unuigbe • Joey Akan • Khafi Kareem • Do2dtun • Jola Ayeye

1:30pm WAT

MARKETING ANALYTICS : ANALYSING & ADAPTING YOUR MARKETING EFFORT TO THE EVER-CHANGING NEEDS OF YOUR CUSTOMERSQueue Early! Masterclass SuiteSamuel Oduoye • Omolola Ogundele • Oluwamayowa Oshidero

2:30pm WAT

MONETISING ON YOUR CITY! Studio SuiteEmeka Okocha • Mobola Awe • Tannaz Etebarian • Zainob Fashola THE ART AND SCIENCE OF INFLUENCER MARKETING NXT / Tech StageKehinde Smith • Juliet Olanipekun • Nkemdilim Uwaje Begho • Dimma Umeh • Gbenga Sogbaike

2:45pm WAT

BOOK MARKETING MASTERCLASS FOR WRITERSQueue Early! NXT LitLabWendy Ologe • Emeka Nobis

9:30am WAT

LOCATION DATA, SOCIAL MEDIA AND OOH INTEGRATION: THE FUTURE OF LOCATION BASED MARKETINGQueue Early! Studio SuiteYetunde Adegbite • Femi Adenekan • Tosan Omagbemi • Olawale Adegoke • Olufunke Akinloye TREND ANALYTICS : ENGAGING ON AN ALREADY EXISTING CONVERSATION NXT / Tech StageMosopefoluwa Okeowo • Diamond-Hope Kingston • 'Dotun Aremu • Adedayo Faniyan

11:00am WAT

AUTHENTICITY BEYOND SCROLLING: KEEPING AN AUTHENTIC VOICE ON SOCIAL MEDIAQueue Early! Studio SuiteKofo Adebiyi • okemini otum • Ozinna Anumudu • Samson Opaleye • Loretta Adamu

12:00pm WAT

#SMWLAGOS 2021 LOADING ... INFO SESSION & MEET-UP MeetUp Lounge

1:00pm WAT

EYE-SPY. HOW FAR IS TOO FAR? Studio SuiteAbiodun Osoba • Seun Timi-Koleolu • Aderonke Alex-Adedipe • Olufemi Daniel • Riaan Abdoll

1:30pm WAT

SOCIAL MEDIA'S INFLUENCE ON NOLLYWOOD ACROSS THE CONTINENT AfricaNXT Filmhouse

2:30pm WAT

INFLUENCER INFLUENZA: WHAT DO INFLUENCERS INFLUENCE REALLY? SALES OR PUBLICITY? FutureNow StageOsikhena Dirisu • Gbenga Sogbaike • Jean-Louis Ntang-Beb • Sanya Odunsi • Hannah Olatunji MOBILE ADVERTISING ... A More Inclusive ApproachQueue Early! Speakeasy SuiteTemitope Benson • Omofasa Orhiunu

4:00pm WAT

PRESENTATION OF THE DIGITAL MARKETING SKILLS IN AFRICA AUDIT 2020 Studio Suite THE, NOT SO SIMPLE, ART OF PA-KAY-JINQueue Early! CreateNXT StageEvans Akanno • Olabinjo Adeniran • Chuba Ezeks • Kayode Nubi

5:15pm WAT

COLOR OF MONEY: CLOSING-UP COLOR MYTHS & OPENING MONEY-PATHS!Queue Early! NXT WorkshopJasmine Idiakhoa

5:45pm WAT

BUILDING YOUR ONLINE BUSINESS USING PIDGINQueue Early! Masterclass SuiteEzugwu Chukwudi • Omotunde Adebowale-David • uduak odungide

12:15pm WAT

BRINGING YOUR CAMPAIGN TO LIFE: Steps for Successful Campaign PlanningQueue Early! NXT Workshop

2:30pm WAT

THE DIGITAL JOLLOF: A Deep Dive into Influencer Marketing NXT / Tech StageGaurav Kirpalani • Oluwatosin Ajibade • Chuey Chu • Chidi Okereke • IFU ENNADA THE ZAZZ AROUND GEN Z... Understanding The Next Generation of Consumers FutureNow StageAKINWALE Muse • Temisan Emmanuel • Onyinye Obienu • Solomon Mike • Nauteeq Bello

3:15pm WAT

LINKEDIN MARKETING, LEAD GENERATION & B2B SALES FROM LINKEDINQueue Early! Masterclass SuiteKayode Abass • Tolulope Olorundero

5:45pm WAT

MEASURING MARKETING ROI - Metrics & KPI's for 21st Century Digital MarketersQueue Early! Masterclass SuiteAyodeji Akintade • Oti Ukubeyinje • Tobi Adekunle

9:30am WAT

HUMAN-CENTERED MARKETING: Creating Meaningful Connections With Customers In A Distracted WorldQueue Early! Studio SuiteGLORIA NWABUIKE • Ose Osundeko • Peter Ajegbomogun • Abdulrahman Jogbojogbo

1:30pm WAT

EVERYONE SHOULD BE A DESIGNER...Human Centered Design for 'Digital' SpacesQueue Early! Masterclass SuiteCharles Isidi • Debbie Bashorun

3:15pm WAT

THE CUSTOMER-CENTRIC APPROACH TO REBRANDINGQueue Early! Masterclass SuiteOpeyemi Olugbemiro • Mary Afolabi • Victor Fatami

4:00pm WAT

BEYOND DEMOGRAPHICS: The Marriage of Data, Insights & IntuitionQueue Early! Studio SuiteBanke Alawaye • Adekunle Kunle-Hassan • Mayokun Fadeyibi • Toyosi Odukoya