Loading…
This event has ended. Visit the official site or create your own event on Sched.
Back To Schedule
Tuesday, February 25 • 9:30am - 10:30am
WILL TRADITIONAL MEDIA SURVIVE THE DIGITAL AGE?

Log in to save this to your schedule, view media, leave feedback and see who's attending!

Feedback form is now closed.
Limited Capacity seats available

Digital media and specifically digital television, podcasts and radio, have disrupted the traditional media industry. While the effects of the disruption are immediately visible in Europe, America and Asia, it is more gradual in Africa. But as access to the Internet and 4G data services has greatly improved in the past 5 years, the big players in the industry, especially in sub-saharan Africa have begun to pay attention.

In Nigeria, media specialists and industry professionals have begun to question the long-term viability of traditional media. Already, traditional newspapers are beginning to see a decline in their revenues, as the big spenders are beginning to move their budgets online. This may soon happen to television and radio as more stats emerge into how well Nigerians are consuming digital media. However, while the trends are pointing to the fact that things are changing, many traditional media owners do not see a revolutionary change taking place in the next decade. This assertion is supported by clear evidence that the vast majority of Africans do not have access to data and streaming services that will give them 24 hour access to television or other media, like traditional media does. Also, the industry's biggest spenders, with a budget of more than $1 billion, are still quite comfortable reaching their market and publics through traditional media

There are arguments on both sides; but one thing is clear, every player in the media industry understands the changes taking place in the digital space, while obvious, are still largely unpredictable. Therefore, it is better to be prepared.
 
Takeaways:
-Traditional  media will remain relevant due to adoption of innovation and convergence although in new forms
-Creation of more jobs and multiple platforms (online and web tams as well as interactivity and multimedia)
-Greater capacity to set the agenda and drive traffic via social media handles and geo targeting
-The advantage of retaining credibility
-Greater commercial revenues and more

Speakers
avatar for YOMI OWOPE

YOMI OWOPE

Writer, TV Anchor and Communications Specialist, TVC Communications
Owope worked at one of Nigeria's leading dailies, Thisday between 2001 and 2003. He then joined foremost PR agency Sesema PR in Lagos training under the late renowned PR guru Alima Atta. In 2004 he became Press Secretary to Mrs Toyin Saraki, Wife of the Governor of Kwara State Nigeria... Read More →
avatar for YINKA ADEBAYO

YINKA ADEBAYO

Executive Director Media Investments, OGM WeCa
Yinka has over 20 years of experience in the field of Marketing Communications with key focus on advertising & media. He started his career with Promoserve Limited and worked with few other Advertising Agencies and on several multinational clients like Pfizer International, Honda... Read More →
avatar for AKINTUNDE MARINHO

AKINTUNDE MARINHO

FOUNDER, ARCADIA MOBILE TV
Akintunde Marinho is the founder and CEO of Utopia media group andan excellent business strategist with demonstrable experience in integratedmarketing, digital and business strategy, business development,online advertising, market research and top-level management.A high energy, goal... Read More →
avatar for AMAKA NWOKO

AMAKA NWOKO

Vice President, Sales, Skooleeo Technologies LTD
Amaka Nwoko (Rowland) was born Lagos Nigeria but raised in the Northern part of the country. Her first language is English although she speaks a little bit of Ibo, Hausa and French. She has over 10 years of digital marketing and advertising experience building major African brands... Read More →
avatar for UZOMA ONWUCHEKWA

UZOMA ONWUCHEKWA

COO, ENVIVO COMMUNICATIONS
Uzoma is a renowned commercial strategist with over30 years experience in marketing, marketingcommunications and negotiating complex commercialcontracts.His experience spans Africa and Europewith a focus on media, entertainment, fast movingconsumer goods (FMCG), telecoms and technology.Uzoma’s... Read More →


Tuesday February 25, 2020 9:30am - 10:30am WAT
NXT / Tech Stage
  Panel