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Tuesday, February 25 • 11:00am - 12:00pm

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Customer experience is defined as interactions between a customer and an organisation throughout their business relationship. Customer experience has become an integral part of Customer Decision Journey (CDJ) as customers who have a positive experience with a product or service are likely to be more loyal customers.

As the dynamics of customers change, following traditional marketing methods won’t be effective and sufficient. Instead organisations need to be more flexible, efficient and agile to respond to changing needs.

Here, in this talk, we study two game changing technologies which are revolutionising the customer experience of various industries - Augmented Reality (AR) and Virtual Reality (VR). AR and VR industry stood at 26.7 billion USD in 2018 and is forecasted to grow at 63 percent CAGR to reach approximately USD 814.7 billion by 2025.

avatar for Adora Nwodo

Adora Nwodo

Software Engineer, Microsoft
Adora is a Software Engineer currently building Mixed Reality on the Cloud at Microsoft. She is also the Author of the popular books "Cloud Engineering for Beginners," and "Beginning Azure DevOps". These books are currently helping a lot of people start their career as Cloud Engineers... Read More →
avatar for Derrick Ikenga

Derrick Ikenga

CTO, Taeillo
Hi, I’m Derrick, a software artist experimenting and building solutions for Social Commerce, D2C and AR based products. Currently CTO at Taeillo and Co-founder of Grid.ng.Social Commerce is a modern channel of commerce from Traditional stores to e-commerce that sprung out of the... Read More →

Tuesday February 25, 2020 11:00am - 12:00pm WAT
Studio Suite