Today’s entertainment business includes not just film, television, music, and theatre but also digital-age content. Over the years, we’ve seen banks and key players in the financial sphere in Africa actively support the creative space even as they continue to invest in tech and other viable sectors. We have seen collaborations running into billions of naira between these banks and artists like Wizkid, Davido, Teni, and other artists.
This panel will focus on financing for the entertainment industry and how banks are moving from just music sponsorship to partnering with artists. We will explore how this creative and financial collaboration serves both artist and bank.
