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Wednesday, February 26 • 9:30am - 10:30am
UP HIT CREEK - THE DRY STREAMS PARADOX

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Limited Capacity seats available

The music industry’s focus is so much more on how to drive up streaming numbers at the expense of more holistic fan engagement and brand building. The result may be great playlist placement, with loads of new streams, but are these real fans? Are we getting too reliant on streaming services? How do we drive more genuine fan engagement? How can you make your artist stand out and convert listens into recognition?

Speakers
avatar for Oye Akideinde

Oye Akideinde

GM,Music Services, MTN Music
avatar for Addy Awofisayo

Addy Awofisayo

YouTube Content Partnerships, SSA, YouTube
I currently manage YouTube Content Partnerships, Sub-Saharan Africa. I am responsible for building and managing strategic relationships across Creators, Broadcasters, Publishers and Artists in the market. Prior to this, I worked with CBS in Content strategy and business development... Read More →
avatar for Simi Adejumo

Simi Adejumo

OAP, The Beat99.9 FM
GT

Godwin Tom

Founder, iManage Africa Entertainment
JC

Jay Chikezie

Co-founder & Director, Business Strategy, Nairabox


Wednesday February 26, 2020 9:30am - 10:30am WAT
FutureNow Stage
  Panel