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Tuesday, February 25 • 1:30pm - 2:45pm

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One of the unparalleled advantages of digital media and marketing is the ability to get 'data everywhere' and oftentimes, data trumps our best guess. A huge number of marketers, business owners and decision-makers leave out the crucial place of data-driven decision in marketing and this usually results in missing the key opportunity the market is constantly communicating at different times.

This masterclass is geared towards breaking down the concept of marketing data, where to source it and how to use it effectively.

Attendees will gain a greater understanding of how to use marketing data to:
[1] Analyse campaigns
[2] Understand customers and prospects
[3] Garner insights into your target market
[4] Make informed large scale marketing decision
[5] Discover the barriers to entry and likely issues consumers are facing interacting with your business offering (online)

avatar for Samuel Oduoye

Samuel Oduoye

Business and Operations Lead, TinklingD
I'm a digital strategist with experience in creating start-to-finish online marketing plans for businesses of all sizes. I enjoy finding ways to help business owners achieve core business goals using social media, search, email, their website, and every other tool available to th... Read More →
avatar for Omolola Ogundele

Omolola Ogundele

Paid Ads Manager, TinklingD
Omolola is a Paid Ads Strategist at TinklingD. She is passionate about people, always ready to take up projects that are challenging and loves to learn new things. Omolola has worked on campaigns for brands such as Emirates Holidays, Sunway Estate, etc.Ask her anytime on any day about... Read More →
avatar for Oluwamayowa Oshidero

Oluwamayowa Oshidero

Founder, Equilbrium Zone
I'm a digital and business transformation strategist. I help businesses analyze their current state, craft out strategies to drive growth while ensuring the best leverage of technology and digital platforms to ensure efficiency.I am the founder of Equilibrium Zone, a company committed... Read More →

Tuesday February 25, 2020 1:30pm - 2:45pm WAT
Masterclass Suite