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Wednesday, February 26 • 2:30pm - 3:30pm
MOBILE ADVERTISING ... A More Inclusive Approach Queue Early!

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In an ecosystem that has more mobile subscribers, not only digital subscribers (smartphone users); how does an advertiser or brand ensure that they communicate effectively and capture all consumers?

This talk will explore the importance of inclusivity, consciously engaging non-smartphone users in mobile advertising, effective real-time targeting and how to improve campaign performance.

Attendees will gain insights on new and more inclusive approaches to digital marketing. In addition, attendees will leave with a better understanding of business intelligence on mobile consumer data.

Speakers
avatar for Temitope Benson

Temitope Benson

Delivery Lead - West & Central Africa, Out There Media
I am an e-Business & project management professional with over 7 years' experience in building web & mobile applications. I have focused on mobile-centric digital solutions in the last 4 years. I have experience in deploying innovative consumer solutions across major telecom operators... Read More →
avatar for Omofasa Orhiunu

Omofasa Orhiunu

Brand Manager - Nescafe, Nestle
A Consumer Engagement expert Omofasa is an Experienced Marketing Professional who is Currently the Brand Manager for Nescafe (Nestles Number 1 Global Brand) in Nigeria.


Wednesday February 26, 2020 2:30pm - 3:30pm WAT
Speakeasy Suite
  Talk