This event has ended. Visit the official site or create your own event on Sched.
Back To Schedule
Wednesday, February 26 • 2:30pm - 3:30pm
MOBILE ADVERTISING ... A More Inclusive Approach Queue Early!

Log in to save this to your schedule, view media, leave feedback and see who's attending!

Feedback form is now closed.
Limited Capacity full
Adding this to your schedule will put you on the waitlist.

In an ecosystem that has more mobile subscribers, not only digital subscribers (smartphone users); how does an advertiser or brand ensure that they communicate effectively and capture all consumers?

This talk will explore the importance of inclusivity, consciously engaging non-smartphone users in mobile advertising, effective real-time targeting and how to improve campaign performance.

Attendees will gain insights on new and more inclusive approaches to digital marketing. In addition, attendees will leave with a better understanding of business intelligence on mobile consumer data.

avatar for Temitope Benson

Temitope Benson

Delivery Lead - West & Central Africa, Out There Media
I am an e-Business & project management professional with over 7 years' experience in building web & mobile applications. I have focused on mobile-centric digital solutions in the last 4 years. I have experience in deploying innovative consumer solutions across major telecom operators... Read More →
avatar for Omofasa Orhiunu

Omofasa Orhiunu

Brand Manager - Nescafe, Nestle
A Consumer Engagement expert Omofasa is an Experienced Marketing Professional who is Currently the Brand Manager for Nescafe (Nestles Number 1 Global Brand) in Nigeria.

Wednesday February 26, 2020 2:30pm - 3:30pm WAT
Speakeasy Suite