Social Media Week Lagos 2020: GROWING AUDIENCES IN A COMPETITIVE DIGIT...

GROWING AUDIENCES IN A COMPETITIVE DIGITAL SPACE

Limited Capacity seats available

Everyday we see how people are at the centre of news and digital content production in the media and journalism industry. This panel discussion will examine the merits of creating video content and presenting news to an audience from every angle that helps them relate with the stories.
News outlets are in a hurry to break stories and in the process forget the people who the news and stories are about. We take it further by looking at who is in the centre of the story, why and how did they become the main character in the story along with to give our audience something that helps them connect with these stories they hear and read every day.
We will discuss· the impact stories like this have on people and communities
· What support and materials are needed to bringing these stories to life
· The results that BBC and competitors have gained through audience engagement across Nigeria and beyond
In this session the panel will also be debate how various styles of reporting news can lead to increased female engagement and participation giving women and young people a louder voice; with content they enjoy consuming.

People will learn about the power of storytelling from a human perspective, this session will also help content and news providers see options they have in telling their stories and by extension discourage the spread of fake news which is a result of the competition within the news and content creation industry in a bid to deliver fresh perspectives.

Speakers

Abdulmalik Fahd

Senior Broadcast Journalist, BBC

Abdulmalik Fahd is a savvy digital producer, Comms strategist and a journalist with the BBC. He leads the BBC’s Pidgin service digital efforts as a senior journalist strategising, producing and analysing content on social media platforms.He also uses his journalism to explore human... Read More →

Usifo Omozokpea

Senior Broadcast Journalist (Social Media), British Broadcasting Corporation

Usifo is digital media producer, social media strategist, manager and trainer, with over a decade of experience in digital media, community/commercial radio development, reality TV projects and public relations.He maps and executes strategies for online and digital media platforms... Read More →

Janine Anthony

Presenter/Reporter, BBC Sport Africa, BBC

Janine is an award-winning Sports Reporter, Presenter and Producer with almost a decade experience across TV, Radio , Print and online. She is a also a women sports advocate as her work can be seen intersecting gender, wage, class and welfare for these athletes.

Michael Okeje

Growth Editor, BBC

Michael Okeje is a Growth Strategist with more than 7 years of experience in SEO, social media marketing, digital analytics, content marketing, and paid media.Michael is passionate about growing digital audiences, engagement and revenue.