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Wednesday, February 26 • 2:30pm - 3:30pm
BUILDING DIGITAL BRANDS FOR LOW-TRUST ENVIRONMENTS LIKE NIGERIA Queue Early!

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Every day, thousands of people in Nigeria discover the internet for the first time. While many of them go ahead to complete tasks they consider sensitive such as making an online payment, or providing their BVN for user verification, a lot more hesitate.

This is because Nigeria is a relatively low-trust environment, and the internet is still relatively novel. But how do you build a high-performing business that attracts both internet-savvy customers as well as customers who are new to - and wary of - the internet?

These are some of the challenges that business owners in Africa face. During this panel session, business leaders from industries such as digital media, ride-sharing, agro-financing, and micro-lending will share lessons on how they’ve built successful digital businesses with thousands of customers.

We’ve seen that the best-performing businesses are the ones that take a community-first approach to building products. Come find out how to build a successful online business in a low-trust environment like Nigeria, and how to attract all types of customers, including those who're mistrustful of the internet.

After the panel discussion, you’ll have a good grasp of:
1. The fundamentals of building a successful digital brand in a low-trust environment like Nigeria
2. How to attract all types of customers, especially those new to - and wary of - the internet
3. How successful businesses on the continent leverage human-centric approaches peculiar to Africa, to build businesses that customers love.

Speakers
avatar for Abdulrahman Jogbojogbo

Abdulrahman Jogbojogbo

Product Marketer, Paystack
I'm a Product Marketer at Paystack, where I work on the company's customer acquisition, funnel optimisation, and retention campaigns. I'm @uberJJ on Twitter.
avatar for Henry Uku

Henry Uku

Head of Product, Carbon
I'm an an experienced Product Manager and Growth Expert. I work with Carbon, Nigeria's leading digital financial services platform, empowering individuals and businesses with access to credit, simple payments solutions, high-yield investment opportunities, and easy-to-use tools for... Read More →
avatar for Ibukun Akinnawo

Ibukun Akinnawo

Business Operations Manager, Kuda
I'm the Business Operations Manager at Kuda, Nigeria's first full-service, digital-only bank licensed by the Central Bank with a mission to make banking accessible and affordable.Prior to working at Kuda, I led the Product Operations team at Paystack with a focus on managing bank... Read More →
avatar for Adeyemi Adedapo

Adeyemi Adedapo

Head of Product Development and Management, Crowdyvest
I'm a multidisciplinary designer and product manager, who has been crafting and managing digital products and experiences for over four years.I worked full-time and remotely for a number of exciting startups and organizations in 3 continents; covering a wide range of industry niches... Read More →
avatar for Ibukun Akinola

Ibukun Akinola

Co-Founder / Customer Finance Manager, Piggyvest
I'm an entrepreneur and finance lead with over 6 years of experience in the Nigerian tech space, where I lead the Customer Finance team at Piggyvest, one of Africa’s foremost Financial Technology Company.My entrepreneurial journey started in 2014 when, along with my co-founders... Read More →


Wednesday February 26, 2020 2:30pm - 3:30pm
Studio Suite
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Attendees (150)


Waitlist (17)



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