Social Media Week Lagos 2020

Just how much impact do you think colours has on your business, the perception your target market has of your brand, and how you as a human being interact with the built environment? Research says a lot.

If we knew just how much colours shapes our lives, influences our buying habit or how much it can greatly improve our business, then maybe we would pay more attention to it.

What exactly is Colours of Money?
Colours of Money: Closing-up colour myths & opening Money-paths, is an interactive learning session that is geared towards educating and helping people especially businesses learn how to put in strategic steps that help them reach their target audience and improve brand recognition using colours, with the end users as the central focus.

Why is colour so important?
Colour is important because over 80% of the sensory information the brain receives, comes from the eyes. Which means we process, judge, learn and make decisions based on what we see and the first thing our eyes notices is colour.
And research has shown that colour is one of the most powerful first impression tools that determine whether a person likes your product or brand.

What are some of the topics that would be discussed?
- We would be debunking most of the myths and fabrication we have ever heard of colours and learning what is actually true about colours.

- We would also learn about colour psychology in branding, advertisement and maketing. Along with case studies of companies who used it and drastically increased their revenue.

- You would also learn how to use colour psychology in negotiation. Could colours be affecting the outcomes of your negotiation with clients and customers? Absolutely, it can.