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Friday, February 28 • 4:00pm - 5:00pm
BEYOND DEMOGRAPHICS: The Marriage of Data, Insights & Intuition Queue Early!

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With the continuous reliance on algorithms predictive data and machine learning, it has become easier than ever to predict human behavior and patterns.

This panel would address the mix of data, insights and intuition to the audience stating how to build a synergy in order to achieve a result in your campaigns  & growth strategy.

The little gap of error in data and insights is where the importance and relevance of intuition in decision making comes to play. We can cite a case study of car hailing services in Nigeria with customer behavior tilted towards trust difficulty, but car hailing services have been a success and users trust strangers to pick them up and render a service. This defied traditional insight.

Main Takeaways: 
[1] How to leverage data, and extract actionable insights from them.
[2] The synergy between data & human intuition. 
[3] Walking backwards from human experience to insightful data.

avatar for Banke Alawaye

Banke Alawaye

Digital Transformation Specialist, BAV
Banke Alawaye is a digital transformation specialist and business analyst based in Lagos Nigeria. With over 20 years of work experience with many businesses, she has been helping personal brands and organisations make the best of digital tools for years.Banke is a Chartered Management... Read More →
avatar for Adekunle Kunle-Hassan

Adekunle Kunle-Hassan

CEO/Founder, Summitech
Adekunle Kunle-Hassan is the Founder/CEO of Summitech Computing Limited, a digital agency (software development, digital marketing, software testing and IT infrastructure) based in Nigeria Since 2016, Summitech has grown from a staff size of 8 to a company of 33 young professionals... Read More →
avatar for Mayokun Fadeyibi

Mayokun Fadeyibi

VP, Consumer Business Group, Cars45
Mayokun Fadeyibi, PhD, is Vice-President, Consumer Business Group at Cars45; Nigeria's largest digital automotive trading platform. She is a well-respected and highly sought-after business leader because of her antecedents as a high performing and result-oriented professional with... Read More →
avatar for Toyosi Odukoya

Toyosi Odukoya

Head, Digital Transformation, Coca-Cola, WA Business Unit
Toyosi is an experienced Strategy, Innovation, Analytics & Digital Transformation Senior Business Leader with expertise in applying Customer Insights, Consumer Behavior, Competitive Intelligence, Location-based Analytics in ensuring an organization’s competitive advantage is fully... Read More →

Friday February 28, 2020 4:00pm - 5:00pm WAT
Studio Suite