Social Media Week Lagos 2020

PODX: Building Engaging Communities through Podcast

The emergence of predictive algorithms in today’s hyper-connected platforms is rapidly driving what and how we engage. Rather than build connections, these platforms have become a massive dump for content and clandestine agendas. The recent backlash against “Big Tech” has led to soul searching attempts by companies like Facebook, as they realign their strategy towards Facebook Community Groups, to take audience engagement beyond platforms into creating deeper connections.
Radio, over the years has remained one of the most intimate forms of engagement but with the proliferation of mobile devices and streaming platforms, PODCAST is rapidly taking over human connective engagement. PODCAST is the natural evolution to radio hence it provides opportunities for new voices to build more human-based connections as they find the freedom to tell real stories in unique ways.

The ‘PODX: Building Engaging Communities through Podcast’ Social Media Week Lagos Event will do the following:
1. Examine the rise of Podcast.
2. Analyze how Podcast is helping content creators build communities for authentic human interaction.
3. Help content creators effectively optimize their value.
4. Explore the new opportunities available in the space.

As Apple, Spotify and Google push deeper into the Podcast space, the interactive #SMWPODX panel will also highlight the various ways brands around the world are using Podcast to build engagement.