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Monday, February 24 • 1:30pm - 2:30pm

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For too long African people have been under-represented in the media. By giving visual exposure to the authentic African narrative, brands can optimise community engagement. We look at how brands can refocus their lens and tell the kinds of stories that connect. 

Main Takeaways 
1. What is the African visual economy and how it affects your bottom line
2. The value and power of authentic African visual assets for your brand
3. How to future-proof your brand's visual identity

avatar for Agbons Igiewe

Agbons Igiewe

General Manager, Ziza Digital
Agbons Igiewe is an experienced Marketing Communications Professional with sub-speciality in Digital Marketing and Brand Strategy.She has garnered experience in an interesting marketing career spanning brands in Telecommunications, FMCG, Professional Services, Pharmaceutical, Insurance... Read More →
avatar for Henry Derben

Henry Derben

Business Development Manager, PICHA
A storyteller at heart, Henry Derben is a communications professional with diverse background in multimedia storytelling, corporate and marketing communications. He is deeply passionate about telling stories that are relevant, engaging and can bring real social change.As the business... Read More →
avatar for Ayotunde Ishola

Ayotunde Ishola

Associate Creative Director, DDB Lagos
Ayo is an extremely dynamic and passionate individual, obsessed with Photography, Art Direction and Creativity generally.Asides winning several Advertising awards and being published in several creative archives, He's the first and still the only Nigerian photographer who has been... Read More →
avatar for Femi Falodun

Femi Falodun

CEO, ID Africa
I am CEO at ID Africa, a marketing, media and tech company. I am also an ED at BHM Group, ID Africa's parent company. Prior to joining BHM Group, I worked for 6 years in consumer banking, with roles in marketing and operations at Zenith Bank Plc.I have consulted on public relations... Read More →
avatar for Obianuju Olorunmola

Obianuju Olorunmola

Marketing Communications Specialist, Vodacom Business Nigeria
Obianuju Olorunmola is a marketing communications professional. She currently holds the position of a Marketing Communications Specialist in Vodacom Business Nigeria and is responsible for developing content for branding, internal and external communications, that promotes Vodacom... Read More →

Monday February 24, 2020 1:30pm - 2:30pm WAT
CreateNXT Stage