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Monday, February 24 • 11:00am - 12:00pm

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This session will have panelists spread across most of the notable specialisations in design in Nigeria - branding, advertising, graphic and digital arts. The panelists shall be discussing the peculiarity of how Nigerian audience and user wants to be communicated to while each speaking from the background of their individual specialties.
With Nigeria's population as the largest in Africa and the majority of this being young people, it is important to consider what opportunities exist in how design can reach and influence this audience.

Our attendees will get to know the following insights;
- The need to identify and reflect the peculiarity of the Nigerian culture and lifestyle as a way to deeply communicate with the Nigerian audience.
- The melting point between the Nigerian design language and globalization.
- What stands the typical Nigerian user out from the rest of the world.
- How an average Nigerian user wants to be communicated to (with design).
- The extent to which creatives and marketers consider the Nigerian user when creating their products and marketing them?

avatar for Noella Ekezie

Noella Ekezie

Founder, Ellae Creative
Ellae is an award-winning full-service agency with demonstrated expertise and experience in brand, digital, web, communications, marketing, PR and advertising services. Our portfolio includes brands such as the USAID, BASF Germany, Google Inc, the Nike Foundation, Exxon Mobil, Citibank... Read More →
avatar for Ayomide Ajayi

Ayomide Ajayi

Marketing Executive, FairMoney
Ayomide is passionate about helping good businesses become great brands by defining their perception and communication patterns. While working with FourthCanvas a brand consulting agency, he created and advised on-brand design solutions for businesses including but not limited to... Read More →
avatar for Harry Dunkwu

Harry Dunkwu

Art Director, Scroll Entertainment
I am an "Artrepreneur". A professional digital artist and entrepreneur. I founded an animation studio (Scroll Entertainment) in 2015. We specialise producing animated content for storytelling for commercials and animated tv series.I'll be looking forward to engaging in conversations... Read More →
avatar for Feyi Olubodun

Feyi Olubodun

Founder/Managing Partner, Open Squares Consulting
Feyi is one of the leading authorities on understanding the African marketplace, having developed and published the only proprietary framework to understanding the African consumer psychology.He currently consults for multi-nationals on how to win in the African marketplace, with... Read More →
avatar for Ted Oladele

Ted Oladele

Design Lead, Flutterwave
I am Ted Oladele. I design software for web and mobile. I create beautiful experiences to enable businesses do so much more.Currently leading the Design team for Flutterwave, including Product Design, Design Research, Brand and Marketing Design.

Monday February 24, 2020 11:00am - 12:00pm WAT
CreateNXT Stage