This event has ended. Visit the official site or create your own event on Sched.
Thursday, February 27 • 4:00pm - 5:00pm

Log in to save this to your schedule, view media, leave feedback and see who's attending!

Feedback form is now closed.
Limited Capacity full
Adding this to your schedule will put you on the waitlist.

The sophistication of mobile age audiences places a demand on content creators to engage on multiple touch points in order to stand a chance for achieving their goals. Media agnostic or platform neutral ideas are becoming more and more popular and the basic expectation these days is that events or content must lend themselves to relevance within the context of a multimedia campaign. Creators therefore must necessarily engage or build multi-dimensional teams to achieve this.

Consequently, there has been a bigger and growing focus on experiential marketing and content creation around them over the years. The ability to integrate and give expression to brand new experiential ideas with traditional and digital media platforms is absolutely gold these days. These capacity and capabilities are our specialties at ViacomCBS, with a focus on 360-degree deliveries across brands and to audiences of different psycho-graphic and demographic profiles.

Discussion will be centred around the following:
1. The 360-degree approach to create amazing contents and events – world-class standards and requirements

2. How do ViacomCBS brands create content and events? Use Nickfest and MAMAs to demonstrate the 360 degrees approach.

3. The limitations that inhibit the development of great content and events locally.

After the session, attendees will leave with the following insights:
1. Develop a new mindset towards creating campaignable ideas.

2. The requirements to create amazing and engaging contents.

3. Things to consider while putting together an event.

4. An understanding of the 360-degree approach ViacomCBS brands deploys in creating its contents and events.

avatar for Bada Akintunde-Johnson

Bada Akintunde-Johnson

Country Manager, ViacomCBS Networks
Big believer in Africa and her people. Living for inspiring young Africans through the power of storytelling through arts and culture. Music, film and football are some of the most potent passion points for driving social change. Lending my voice to amplifying our stories. That's... Read More →
avatar for KUNMI ARIYO


Event Management Consultant, Mirus Events
Kunmi Ariyo is the Founder and CEO of Mirus Events, a leading event management company operating out of Nigeria. He graduated with a Bsc in Economics from Olabisi Onabanjo University.Kunmi began his work career at Vmobile as a HR Administrator, adding valuable input to the company... Read More →
avatar for Bayo Fatoba

Bayo Fatoba

Head of New Business & Live, Universal Music Group (Nigeria)
Adebayo Fatoba is an event production and entertainment pundit; he enjoys creating amazing experiences for entertainment consumers.Bayo from his early university days (University of Lagos), under the tutelage of Ropo Agunbiade's ON Productions (CokoBar), started organizing Raves and... Read More →
avatar for TOBI MOHAMMED


Tobi Mohammed is a Vibrant Entrepreneur with his work life centered around IT and Entertainment.He’s an Artiste manager, Show producer, Events Manager and Coordinator, A&R and IT Solutions Architect.In his time in the industry, he’s managed household and award-winning names like... Read More →
avatar for DEJI ORUNKOYI


Senior-level event and marketing executive with 15+ years of proven sales growth, team management, new property launches . Loyal, dedicated and hardworking professional with proven abilities to increase profit, provide leadership, make quick decisions and handle increased levels of... Read More →

Thursday February 27, 2020 4:00pm - 5:00pm WAT
CreateNXT Stage