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Thursday, February 27 • 11:15am - 12:30pm

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Storytelling for Instagram in Africa:
Deutsche Welle (Germany's public Broad Caster) has at the moment dozens Instagram Account targeting different regions and topics like environment and sports. But can the platform also be used to post serious content and if yes how does it need to look like to reach a young audience and what are the specifics of the African market?

Learning Outcomes
- What should you consider to have a successful account ?
- What are user needs? - Why do I need to use analytics?
- How do Deutsche Welle Cooperate and Anchor Accounts targeting the African market use Instagram in comparison with other markets?
- Why you should consider in using more Faces rather than Influencers?

avatar for Yasmina Al-Gannabi

Yasmina Al-Gannabi

Audience Development Manager, Deutsche Welle
Yasmina Al-Gannabi is a higly passionate and experianced audience development manager, trainer and social media consultant with a demonstrated history of working in the broadcast media industry. She is currently working for Deutsche Welle (DW) - Germany's international broadcaster. For... Read More →

Thursday February 27, 2020 11:15am - 12:30pm WAT
Masterclass Suite