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Wednesday, February 26 • 12:30pm - 1:30pm

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The 'end-user' often referred to as the 'customer' rarely buys what the business thinks it sells him. One reason for this is, of course, that nobody pays for a ‘product.’ What is paid for is satisfaction, and for Food Delivery Mobile Apps in Nigeria, getting the food to the customer just as they ordered it, in a timely manner has rather been a tricky experience but really the customer careless all they want is their desired food on their table in record-breaking time.

Why? Are we designing and building the experience wrongly? How might we rethink the entire process to make sure it is as 'Human' as possible?

Sometimes called “participatory design,” human-centered design focuses on people’s everyday thinking, emotions, and behavior. It is a creative approach to problem-solving that involves the end-user from the very beginning and places them at the center of the digital design process.

In this event, I will be presenting an actual case study of the everyday user experience with food delivery mobile apps in Lagos, comparing them with actual human experiences of getting their desired food.

avatar for Charles Njoku

Charles Njoku

Digital Experience Designer, Softcom Limited
Charles is passionate about people, and the experiences they live in. In the last 5years, he has had the opportunity to work across several design disciplines; Product Design, Marketing & Communications Design, and Strategy creating impactful digital experiences for startups, organizations... Read More →
avatar for Mitchelle Chibundu

Mitchelle Chibundu

Product Designer, Flutterwave
Mitchelle is a Product Designer with a passion for building digital products that balance both the needs of the users and the business objectives of the product.Mitchelle spent 2 years designing faces, as a Pro Make-up Artist, before she made the career switch into tech, to design... Read More →
avatar for Onyedikachi Ibejih

Onyedikachi Ibejih

Art Director, Noah's Ark Communications
Kachie Ibejih is a creative with a keen interest in branding and visual identity. She approaches design solutions from a minimalist point of view because she believes the world is complex already.Kachie currently works at an Art Director at Noah's Ark Communications, where she channels... Read More →

Wednesday February 26, 2020 12:30pm - 1:30pm WAT
Speakeasy Suite