Social Media Week Lagos 2020

The 21st-century human is highly self-aware and opinionated. This has also made advertising in this century go beyond the use of highly exaggerated context to sell/market products or services. There is an increasing need for brands and advertisers to go beyond selling to creating a long-lasting value to the lives of consumers through a customer-centric approach to marketing. Brands are now encouraged to capture the daily human experiences in their advertising and help create meaningful connections with their customers in the digital age.

As part of Webcoupers Consulting's annual Debrief sessions, this session will be used to discuss how brands can infuse Human-Centred Marketing to their upcoming campaigns.