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Friday, February 28 • 9:30am - 10:30am
HUMAN-CENTERED MARKETING: Creating Meaningful Connections With Customers In A Distracted World Queue Early!

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The 21st-century human is highly self-aware and opinionated. This has also made advertising in this century go beyond the use of highly exaggerated context to sell/market products or services. There is an increasing need for brands and advertisers to go beyond selling to creating a long-lasting value to the lives of consumers through a customer-centric approach to marketing. Brands are now encouraged to capture the daily human experiences in their advertising and help create meaningful connections with their customers in the digital age.

As part of Webcoupers Consulting's annual Debrief sessions, this session will be used to discuss how brands can infuse Human-Centred Marketing to their upcoming campaigns.



19 years extensive experience in Marketing Communication, Advertising, Digital Marketing, Innovation and Category Management.Managed several world-class accounts and brands working closely with different Sales and Marketing Teams across markets in Central West Africa, Eastern Europe... Read More →
avatar for Ose Osundeko

Ose Osundeko

Group Head, Digital Marketing, Fidelity Bank
Ose Osundeko is Group Head, Digital Marketing at Fidelity Bank where is charged with the responsibility of materializing the value of all its Digital Marketing activities and to help grow the bank’s digital influence.She was previously Head, Digital at Starcom Media Perspectives... Read More →
avatar for Peter Ajegbomogun

Peter Ajegbomogun

Chief Digital Officer, Webcoupers
I have a passion for blending Creativity & Technology to create conversion-driven marketing campaigns and Products for forward-thinking Brands. Over the last 7 years I have worked with some of the biggest brands in Nigeria to conceptualize and execute performance-driven Digital Strategies... Read More →
avatar for Abdulrahman Jogbojogbo

Abdulrahman Jogbojogbo

Product Marketer, Paystack
I'm a Product Marketer at Paystack, where I work on the company's customer acquisition, funnel optimisation, and retention campaigns. I'm @uberJJ on Twitter.

Friday February 28, 2020 9:30am - 10:30am WAT
Studio Suite