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Wednesday, February 26 • 11:00am - 12:00pm

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The positioning of your business online builds a form of perception in the minds of your target audience. That’s why it’s important to have a distinct voice that makes you stand out from all the noise on social media. 

Authenticity sells because it keeps the original personality of your brand on social media. If businesses can translate their products/services through storytelling, they are more likely to build a community through social that transcends outside "the scrolling." 

This session will help businesses identify their voice for effective content creation. Panelists will break down content communication, brand personality, how businesses can understand their audience and more.

avatar for Kofo Adebiyi

Kofo Adebiyi

VP Content, She Leads Africa
Kofo Adebiyi is the VP Content at She Leads Africa, a fast-growing media platform delivering inspirational content and experiences to more than 600,000 millennial women, collaborating with global brands such as Facebook, Samsung, L’Oreal and Mitsubishi.Her passion for content has... Read More →
avatar for okemini otum

okemini otum

CEO, Rabbington Media
Okemini is passionate about fostering mutually beneficial relationships with businesses in sub-Saharan Africa and the world.He is the Founder Of Rabbington Media, a digital marketing agency, with a passion for Small and medium-sized enterprises.Rabbington Media is a Training Partner... Read More →
avatar for Ozinna Anumudu

Ozinna Anumudu

Ozinna Anumudu is passionate about two things – fashion & branding. Having secured a bachelor’s degree in Economics from The George Washington University in The United States, she pursued a masters in a field she was more passionate about, Communication, at the presitigious Sciences... Read More →
avatar for Samson Opaleye

Samson Opaleye

COO/Managing Partner, Dotts Media House
Samson Opaleye is the Chief Operating Officer and Managing Partner of Dotts Media House, Nigeria’s foremost digital media agency for leading brands in Africa. Samson’s experience as a digital marketing expert drives his passion for solving problems for brands through digital media... Read More →
avatar for Loretta Adamu

Loretta Adamu

Head of Programs, She Leads Africa
I'm the Head of Programs at She Leads Africa, where I manage offline programs and events. I'm a keen reader, talented writer and tech enthusiast who has a love for food, music and cooking videos.

Wednesday February 26, 2020 11:00am - 12:00pm WAT
Studio Suite