This event has ended. Visit the official site or create your own event on Sched.
Back To Schedule
Wednesday, February 26 • 9:30am - 10:30am

Log in to save this to your schedule, view media, leave feedback and see who's attending!

Feedback form is now closed.
Limited Capacity full
Adding this to your schedule will put you on the waitlist.

The digital marketing revolution has led to an immense shift in the landscape of marketing communications, while also creating new opportunities for brands to reach and engage consumers through smart, social, and mobile media technologies. 

This panel brings together industry experts to discuss: 
[1] The evolution, direction and convergence of location-specific search, browsing, social media and apps usage data derived from mobile devices. 
[2] The ability of the above to revolutionize all other location-based media channels, the most significant of these being Digital Out-of-Home (DOOH) in Nigeria, to drive retail foot traffic, in-store purchases, app downloads and sales.

Other topics to be explored include: 
[1] The impacts of digital technologies on marketing communication strategies and practices in Nigeria
[2] Geo-fencing: the use of GPS technology in mobile marketing
[3] The challenges  facing mobile integration with OOH

avatar for Yetunde Adegbite

Yetunde Adegbite

Managing Director, Posterscope Nigeria
Yetunde holds a Bsc in Microbiology from the Lagos State University, an MBA from the Metropolitan School of Business and Administration UK and another in view from the University of Bradford UK.She is a multi-set skilled marketing and brand building professional with experience in... Read More →
avatar for Femi Adenekan

Femi Adenekan

Business Development Lead, TMKG Consulting
Femi is the Business Development Lead at TMKG Consulting LimitedHe started his career as a Business Executive at Compliance and Content Monitoring Limited, working with agencies and brands including MTN, Airtel, Greenlife Pharmaceuticals, and Cornerstone Insurance to ensure advertisers... Read More →
avatar for Tosan Omagbemi

Tosan Omagbemi

Managing Director, Interaction Channel Limited
Tosan is the Managing Director of Interaction Channel Limited (ICL). Previous to this assignment, he had served in a senior management role at Media Seal Limited (MSL) as the head of Out-of-Home for the past almost a decade. Tosan joined MSL (formerly Starcom Media) over 11 years... Read More →
avatar for Olawale Adegoke

Olawale Adegoke

Director, Nimbus Media
Wale has been described as a modern day renaissance man. He has accumulated over a decade of experience in construction, real estate, media and advertising. He is a founder at Nimbus Media and Latitude Vision Media.Wale is driven by a desire to grow a personal and professional shared... Read More →
avatar for Olufunke Akinloye

Olufunke Akinloye

Marketing Lead, Emerald Zone
Olufunke is a Marketing Communications and Brand Management Expert with almost 20 years of experience in managing local and international brands across diverse industries.Olufunke started professional career at Insight Communications, working with experts to create impactful brand... Read More →

Wednesday February 26, 2020 9:30am - 10:30am WAT
Studio Suite