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Thursday, February 27 • 2:30pm - 3:30pm
THE ZAZZ AROUND GEN Z... Understanding The Next Generation of Consumers

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Limited Capacity seats available
While brands were still trying to get a grasp of millenials, Generation Z emerged with their peculiarities sending brands back to the drawing table. With this group coming of age (oldest is about 24 years old) and making up over 50% of Nigerian population, they pose an opportunity or threat, depending on how a business sees it.

We have spent the last couple of months interacting with members of this group, trying to understand who they are and why we should care about them. Realising that understanding this market is key to a business’s survival, we will be focusing on what makes them tick, how they are different from millennials and how a brand can position itself to serve them.
Speakers
avatar for AKINWALE Muse

AKINWALE Muse

Brand Evolution Director, The hook
I am a Co-Founder and Brand Evolution Director at The Hook, Nigeria’s fastest growing Creative Agency. In the last 2 years, I have worked with my team to conceptualise and manage the most impactful political (KWARA O TO GE) and social (FEAR US) campaigns in Nigeria.At The Hook... Read More →
avatar for Temisan Emmanuel

Temisan Emmanuel

Communications Strategist, Temisan Emmanuel
Born and raised in Warri, Delta State, Temisan Ahwieh, 23, has been on an amazing journey of exploring and self-discovery. He is a graduate of the University of Lagos where he bagged a diploma in Law and a degree in History and Strategic Studies.His passion for the arts informed his... Read More →
avatar for Onyinye Obienu

Onyinye Obienu

SENIOR CREATIVE, COPY, THE HOOK
Onyinye Obienu is a creative writer with an unusual outlook to things. Confident in her own skin wherever, she enjoys listening more than she does speaking because she believes therein lies a part of humanity's art - our varying perspectives.She currently works as a copywriter at... Read More →
avatar for Solomon Mike

Solomon Mike

Social media influencer/ Content creator, JustSolomon
Digital content creator, Social media personality, Influencer, Brand ambassador, Commercial model and Occasional actor. These are some of the labels people have used to describe Solomon and if you are what you do then they are somewhat correct. Mike Solomon, popularly know as “Justsolomon... Read More →
avatar for Nauteeq Bello

Nauteeq Bello

Creative Executive, The Hook Creative Agency
Nauteeq Bello is becoming uninteresting everyday and this is largely because old age is catching up on him. To keep up with the interesting side of him, you must first dig deep as far back to when he was 18 and that, is a long time ago.Presently, Nauteeq is doing advertising work... Read More →

Thursday February 27, 2020 2:30pm - 3:30pm WAT
FutureNow Stage
  Panel

Attendees (113)