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Monday, February 24 • 12:15pm - 1:30pm
HOW TO LEVERAGE LETTERING TO TELL COMPELLING STORIES Queue Early!

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This session explores the connotative meanings of different lettering styles, and how to communicate effectively using the appropriate style. It explains how the typeface we choose for a headline resonates with the target audience and triggers reaction.

Speakers
avatar for Yemi Fetch

Yemi Fetch

Creative Director, Freak Creative Limited
Yemi Fetch is a passionate and self motivated lettering artist. His role entails crafting custom typography that resonates with the target audience.


Monday February 24, 2020 12:15pm - 1:30pm WAT
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