Name: MEASURING MARKETING ROI - Metrics & KPI's for 21st Century Digital Marketers
Start: 2020-02-27T17:45:00+0100
End: 2020-02-27T19:00:00+0100

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This masterclass session will help participants understand the latest, most useful methods available to measure the impact of your marketing and campaign program.

Understanding how to measure marketing return on investment helps managers be more strategic, more accountable and more confident in showing the impact of their efforts.

We’ll look at basic and more advanced techniques that will help marketers develop more profitable strategies and impactful marketing campaigns.

Speakers

Ayodeji Akintade

Marketing Lead, Avon HMO

Deji is a prolific marketing professional with experience working across five leading industries; advertising, online retail, real estate, sports betting and healthcare. His career has been nothing short of an adventure. Navigating through an ever-evolving digital landscape, pushing... Read More →

Oti Ukubeyinje

Ad Ops & Sales Lead, Opera Software

Oti is a digital marketing and advertising specialist with experience working across agency, publisher, technology and brand sides in the United Kingdom and Nigeria. He has extensive knowledge of the online advertising ecosystem and is happy to talk about brand and performance marketing... Read More →

Tobi Adekunle

Corporate Communications and Digital Media Manager, Ikeja Electric

I’m a seasoned digital marketing and brand strategist with over 7 years of experience in digital marketing and brand management. I have worked on integrated campaigns for companies where I worked, such as Celltek Services, DealDey, Konga, Sidmach Technologies and other independent... Read More →

Thursday February 27, 2020 5:45pm - 7:00pm WAT
Masterclass Suite

Masterclass