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Friday, February 28 • 3:15pm - 4:30pm
THE CUSTOMER-CENTRIC APPROACH TO REBRANDING Queue Early!

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When properly done, a rebrand is a huge opportunity to restructure and develop new & improved strategies that will enrich businesses and create closer bonds between a brand and its target audience. As the chairman/CEO Spark Networks puts it, "the goal of rebranding is to strengthen your brand's message and allow it to evolve...it should support your core message while connecting with your audience in a new, authentic way."

We want to spearhead a conversation around helping people understand how everything about design, including a rebrand, is about creating an endearing experience for the users/customers/target audience— the best route to achieving this is putting people at the centre of your design objectives.

In brief, the masterclass is aimed at emphasizing the importance of putting people first in the decisions (to rebrand or not), as well as in the execution, to get the best results.

Speakers
avatar for Opeyemi Olugbemiro

Opeyemi Olugbemiro

Communications Lead | Partner, FourthCanvas
Content developer and writer with over 11 years of telling stories, building narratives and influencing social change. With a broad spectrum experience in print, radio and digital media, Opeyemi readily comes with a professional understanding in leveraging the use of media for socio-economic... Read More →
avatar for Mary Afolabi

Mary Afolabi

Partner, Design., FourthCanvas
Passionate about the potential of art to influence people and solve problems, Mary is a renowned graphic designer and paint artist, featured on the Best of Ife Art Hall of Fame (2015).She holds a B.Hons in Fine and Applied Arts (Obafemi Awolowo University) and is the head of our design... Read More →
avatar for Victor Fatanmi

Victor Fatanmi

CEO, FourthCanvas
Fluid, optimistic and eager to talk about new ideas? That would be me.I lead the team at FourthCanvas—a brand design agency and I am daily excited about how design is able to move people and elevate ideas.With a number of key responsibilities over the past 6 years that include directing... Read More →


Friday February 28, 2020 3:15pm - 4:30pm WAT
Masterclass Suite
  Masterclass