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Monday, February 24 • 1:30pm - 2:45pm
STORIES NOT STATISTICS: HUMANIZING YOUR PR AND COMMUNICATION STRATEGIES Queue Early!

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We all crave relationships, community and authentic interactions with others and one on one communications is at the core of our connection.

The challenge for businesses is that organizations focus on corporate branding and neglect the crucial element of 'relatability' and fail to resonate with the individual consumer.

From a PR and communications perspective, brands can humanize their communications and brand perception. This can level the playing field for startups and small companies that have less resources than large organizations.
Humanizing a brand is not an easy task. It requires you to bring to life an intangible object that is made up of logos, color schemes, abstract values and products/services.

Highlighting global best practices across sectors, this session will help you humanize your brand communications the right way.

Monday February 24, 2020 1:30pm - 2:45pm
Masterclass Suite

Attendees (75)


Waitlist (304)



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