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Subject: Marketing and Communication [clear filter]
Monday, February 24
 

11:00am

DESIGN FOR THE NIGERIAN CreateNXT StageSeats Filling Fast!Noella Ekezie • Ayomide Ajayi • Harry Dunkwu • Feyi Olubodun • Ted Oladele

11:15am

HOW TO BUILD, LEVERAGE AND MONETIZE A MOVEMENT AROUND AN IDEA, MESSAGE, PRODUCT OR SERVICE. Masterclass SuiteQueue Early!Victor Bassey

12:15pm

JOURNALING AND THE ART OF DOCUMENTING TIME NXT LitLabQueue Early!

1:30pm

AFRICA'S VISUAL ECONOMY CreateNXT StageAgbons Igiewe • Henry Derben • Ayotunde Ishola • Femi Falodun • Obianuju Olorunmola STORIES NOT STATISTICS: HUMANIZING YOUR PR AND COMMUNICATION STRATEGIES Masterclass SuiteQueue Early!

5:00pm

CREATIVE ENTREPRENEURS DIGITAL MEETUP MeetUp LoungeQueue Early!Adewale Adetona

5:45pm

MARKETPLACE ALCHEMY: DRIVING AUTHENTIC CONVERSATIONS BETWEEN PEOPLE AND BRANDS Masterclass SuiteQueue Early!Anurika Azubuike
 
Tuesday, February 25
 

9:30am

BEFORE YOU RUN THAT AD: HOW TO LEVERAGE PAID ADVERTISING TO INCREASE IMPACT, INFLUENCE, AND INCOME Masterclass SuiteQueue Early!Peace Itimi • Ken Ndubisi • Nnamdi Okafor

1:00pm

HOW TO BE HUMAN: SOCIAL MEDIA IS SUPPOSED TO BE FUN NXT / Tech StageAdesola Ade-Unuigbe • Joey Akan • Khafi Kareem • Do2dtun • Jola Ayeye

1:30pm

MARKETING ANALYTICS : ANALYSING & ADAPTING YOUR MARKETING EFFORT TO THE EVER-CHANGING NEEDS OF YOUR CUSTOMERS Masterclass SuiteQueue Early!Samuel Oduoye • Omolola Ogundele • Oluwamayowa Oshidero

2:30pm

MONETISING ON YOUR CITY! Studio SuiteEmeka Okocha • Mobola Awe • Tannaz Etebarian • Zainob Fashola THE ART AND SCIENCE OF INFLUENCER MARKETING NXT / Tech StageKehinde Smith • Juliet Olanipekun • Nkemdilim Uwaje Begho • Dimma Umeh • Gbenga Sogbaike

2:45pm

BOOK MARKETING MASTERCLASS FOR WRITERS NXT LitLabQueue Early!Wendy Ologe • Emeka Nobis
 
Wednesday, February 26
 

9:30am

LOCATION DATA, SOCIAL MEDIA AND OOH INTEGRATION: THE FUTURE OF LOCATION BASED MARKETING Studio SuiteQueue Early!Yetunde Adegbite • Femi Adenekan • Tosan Omagbemi • Olawale Adegoke • Olufunke Akinloye TREND ANALYTICS : ENGAGING ON AN ALREADY EXISTING CONVERSATION NXT / Tech StageMosopefoluwa Okeowo • Diamond-Hope Kingston • 'Dotun Aremu • Adedayo Faniyan

11:00am

AUTHENTICITY BEYOND SCROLLING: KEEPING AN AUTHENTIC VOICE ON SOCIAL MEDIA Studio SuiteQueue Early!Kofo Adebiyi • okemini otum • Ozinna Anumudu • Samson Opaleye • Loretta Adamu

12:00pm

#SMWLAGOS 2021 LOADING ... INFO SESSION & MEET-UP MeetUp Lounge

1:00pm

EYE-SPY. HOW FAR IS TOO FAR? Studio SuiteAbiodun Osoba • Seun Timi-Koleolu • Aderonke Alex-Adedipe • Olufemi Daniel • Riaan Abdoll

1:30pm

SOCIAL MEDIA'S INFLUENCE ON NOLLYWOOD ACROSS THE CONTINENT AfricaNXT Filmhouse

2:30pm

INFLUENCER INFLUENZA: WHAT DO INFLUENCERS INFLUENCE REALLY? SALES OR PUBLICITY? FutureNow StageOsikhena Dirisu • Gbenga Sogbaike • Jean-Louis Ntang-Beb • Sanya Odunsi • Hannah Olatunji MOBILE ADVERTISING ... A More Inclusive Approach Speakeasy SuiteQueue Early!Temitope Benson • Omofasa Orhiunu

4:00pm

PRESENTATION OF THE DIGITAL MARKETING SKILLS IN AFRICA AUDIT 2020 Studio Suite THE, NOT SO SIMPLE, ART OF PA-KAY-JIN CreateNXT StageQueue Early!Evans Akanno • Olabinjo Adeniran • Chuba Ezeks • Kayode Nubi

5:15pm

COLOR OF MONEY: CLOSING-UP COLOR MYTHS & OPENING MONEY-PATHS! NXT WorkshopQueue Early!Jasmine Idiakhoa

5:45pm

BUILDING YOUR ONLINE BUSINESS USING PIDGIN Masterclass SuiteQueue Early!Ezugwu Chukwudi • Omotunde Adebowale-David • uduak odungide
 
Thursday, February 27
 

12:15pm

BRINGING YOUR CAMPAIGN TO LIFE: Steps for Successful Campaign Planning NXT WorkshopQueue Early!

2:30pm

THE DIGITAL JOLLOF: A Deep Dive into Influencer Marketing NXT / Tech StageGaurav Kirpalani • Oluwatosin Ajibade • Chuey Chu • Chidi Okereke • IFU ENNADA THE ZAZZ AROUND GEN Z... Understanding The Next Generation of Consumers FutureNow StageAKINWALE Muse • Temisan Emmanuel • Onyinye Obienu • Solomon Mike • Nauteeq Bello

3:15pm

LINKEDIN MARKETING, LEAD GENERATION & B2B SALES FROM LINKEDIN Masterclass SuiteQueue Early!Kayode Abass • Tolulope Olorundero

5:45pm

MEASURING MARKETING ROI - Metrics & KPI's for 21st Century Digital Marketers Masterclass SuiteQueue Early!Ayodeji Akintade • Oti Ukubeyinje • Tobi Adekunle
 
Friday, February 28
 

9:30am

HUMAN-CENTERED MARKETING: Creating Meaningful Connections With Customers In A Distracted World Studio SuiteQueue Early!GLORIA NWABUIKE • Ose Osundeko • Peter Ajegbomogun • Abdulrahman Jogbojogbo

1:30pm

EVERYONE SHOULD BE A DESIGNER...Human Centered Design for 'Digital' Spaces Masterclass SuiteQueue Early!Charles Isidi • Debbie Bashorun

3:15pm

THE CUSTOMER-CENTRIC APPROACH TO REBRANDING Masterclass SuiteQueue Early!Opeyemi Olugbemiro • Mary Afolabi • Victor Fatanmi

4:00pm

BEYOND DEMOGRAPHICS: The Marriage of Data, Insights & Intuition Studio SuiteQueue Early!Banke Alawaye • Adekunle Kunle-Hassan • Mayokun Fadeyibi • Toyosi Odukoya
 

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